How do I calculate my custom measurements ?

Our proprietary FitSmart algorithm will calculate your unique measurements – all you need to do is answer a few simple questions. There is no need for you to measure yourself or have anybody else measure you.

Are the measurements garment or body measurements? What is the difference?

The measurements we calculate and save are your Final Garment Measurements, based on which your order will be produced. You are not required to measure your body size / measurements or provide us with any measurements at all.

Will my garment shrink?

Owing to the fine nature of our fabrics, a 2% shrinkage can be expected after repeated washing, which is in line with acceptable tolerances. Make sure to check out and follow our wash care instructions to get the best out of your garments.

How long does it take to make and ship?

Regardless of where you have ordered from, an indicative time period for your garment to reach you is 10-14 days from the time your order is confirmed. If you are a first time customer and require a trial shirt, we will try and facilitate the entire order, including the trial, within a period of two weeks.

Why do I see prices in a different currency to where I am located ?

There could be two reasons for it. First, you may be using a proxy server, in which case we are helpless to change that. We can only suggest you access our website from a local internet connection. In other cases, try clearing your browser cache, you should see the price in the intended currency. If this doesn’t work, please contact our Customer Experience team who will be happy to help you place your order.

Fabrics & weaves

Our Fabrics

We carefully select the finest fabrics in versatile weaves and functional finishes to make your shirts in so that you never have to worry about quality.

We’ve done all the work for you.
Buy better, keep forever.

100% Cotton

100% cotton is made from natural fibers picked from the plant. It’s breathable, durable, hypoallergenic, moisture-wicking and super soft, making it one of the most comfortable fabrics for clothing.

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Egyptian Cotton

Egyptian cotton is considered one of the best fabrics in the world. The handpicked fibres are longer than regular cotton, making the resulting fabric stronger, softer, silkier and resistant to pilling.

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Stretch Cotton

Stretch fabrics are made with a blend of cotton and other fibres. We use only high quality stretch cotton that retains the original properties of cotton while incorporating the characteristics of the other fabrics.

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100% Linen

This natural fabric is made from fibers of the flax plant. It’s soft, airy and durable with superior moisture wicking tendencies. Linen is a low maintenance, easy to wear fabric.

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100% Silk

Silk is a protein-based natural fiber that’s known for its strength, luster, shine, and durability. 100% silk is one of the most expensive textile fabrics owing to its high cost of production.

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Knits

Knit fabric is produced by using one set of yarn by inter looping and is characterized by a slight stretch all over the fabric. Knit fabrics are soft, flexible, breathable and wrinkle less.

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Flannels

Woven with a fine count using a unique brushed technique, flannel is characterised by its soft texture and strong and sturdy feel. Cozy and warm, flannel garments are usually worn in cooler climes.

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Denim

Denim is a durable fabric made in a twill weave. To create the two-tone look of denim, white weft threads are passed under two or more coloured warp threads. The resulting fabric feels soft and drapes well.

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Wrinkle Resistant

A special treatment is given to fabrics so they can retain their smoothness, shape and crisp appearance even after repeated laundering. These fabrics require little or no ironing, making them ideal for everyday use.

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Organic Fabrics

Organic fibres like bamboo, hemp and other natural fibres are grown with minimum or no use of chemical pesticides, lowering their impact on the environment. They feel soft, breathable and durable and last long.

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Corduroy

Corduroy’s bold visual character is achieved through the vertical cords or wales. It is woven with a plain base or twill weave and a floating yarn that is cut to raise the fibers giving it a velvety texture. Highly durable, it has a smooth feel.

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Weaves

Weaving is a method of textile production in which two distinct sets of yarns or threads are interlaced at right angles to form a fabric or cloth. We offer a diverse range of weaves that can be used to make garments to suit different occasions.

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Wash Care

Just like you, your clothes need love and care too.

We want you to wear your clothes for years to come,
which is why we recommend you follow our wash care guidelines to help increase the life of your garments.