We don’t make an item until you buy it. This means we don’t have huge volumes of excess garments sitting in warehouses waiting to be sold, and zero wastage. We buy only limited quantities of quality fabric so that once it’s gone, it’s gone for good.

Each garment is custom made for you, to your unique size and style. Each brand has an easy to navigate size guide so you get a perfect fit every time.

Each brand has a clear back story rooted in the same values of sustainability, ethical production and superior quality. Our packaging and raw materials are also eco-friendly. Most importantly, we have deeper value for the people and resources behind each garment.

The founders of each of our brands are deeply involved and passionate about their product. They’re committed to the values and beliefs it was built on, so you can be rest assured, there will never be a compromise when it comes to the quality of the product or the process behind it.

We don’t focus on growing to a billion customers, we focus on the ones in front of us. Our customers are our family and we provide styling advice, sizing guidance, free alterations for life and a host of other services that have helped us retain our customers over the years.